A.A. in Public Relations
A general program that focuses on organizational communication, public relations, and advertising; and that prepares students to function in a wide range of public and private sector positions requiring the skills of persuasive communication. Includes instruction in communications, public relations, and advertising theory; principles and techniques of persuasion; message/image design; marketing strategy; professional writing; public speaking and multi-media presentation skills; digital communications; and applied research.
A.A. Degree Level Student Learning Outcomes
Students completing the Public Relations A.A. Degree will:
- Understand the role of a public relations professional in the media profession.
- Demonstrate understanding of the principles of persuasion strategies in multiple modes of communication.
| Code | Title | Units |
|---|---|---|
| Required courses: | ||
| COMM 100 | Mass Media and Society | 3 |
| COMM 101 | Reporting and Writing News | 3 |
| COMM 104 | Public Relations | 3 |
| COMM 150 | Communication Theory | 3 |
| COMM 260 | Social Media | 3 |
| Select one (1) of the following: | ||
| Introduction to Popular Culture | 3 | |
| Design for Media | 3 | |
| Student Media: Beginning Staff | 3 | |
| Multimedia Reporting | 3 | |
| Select one (1) of the following: | ||
| Elements of Marketing | 3 | |
| Advertising | 3 | |
| Introduction to Sports Information | 3 | |
| Argumentation and Debate | 3 | |
| Total Units | 21 | |